Our commitment

“Pro Katze” initiative

Initiated by TASSO, the VIER PFOTEN foundation and the BUND GEGEN MISSBRAUCH DER TIERE, the “Pro Katze” initiative“ campaigns in favour of a legal requirement to neuter, identify and register cats and supports cities and communities in the implemen- tation of local cat protection regulations.

The PRO KATZE initiative also carries out neutering campaigns in order to directly combat the misery of feral cats.

Happy Cat supports the “Pro Katze” initiative with an annual donation.

SOS Children’s Village – Africa

Since May 2009, Happy Dog has donated 2% of the retail price of every pack of Africa or Mini Africa sold (1 kg or larger) to SOS Children’s Villages in Africa. Over 1 million euro has been collected to date through this donation campaign.

The donations are currently supporting the SOS Children’s Village Rutana. The primary school there is being extended in order to be able to accept more children. The annexe build- ing comprises three additional classrooms, a library, a laboratory, the teachers’ room, washrooms and a multipur- pose hall.

We are very proud to be a part of this project.

A 250 - year family tradition

Over 50 years expertise as a manufacturer

1965

The first “Happy Dog”: Pet food production starts with “Muller’s Dog Food”.
Second factory brought into service for manufacturing pregelatinised cereal products for baby food.

1969

An important milestone:
Quality assurance to food standards in our own laboratory in Wehringen.

1765

Where it all started: The Muller family operates a grain mill on the River Singold in Wehringen.

1951

Ground-breaking innovation: Potato flake production.

Nikolaus Müller
* 26.07.1731

Mathaues Müller
* 01.09.1771

Roman Müller
* 28.02.1819
† October 1874


Johann Müller
* 03.06.1854
† 21.07.1925

Hans Müller
* 14.03.1881
† Dec 1941

Edmund Müller
* 03.01.1922
† 20.10.1988

1987


Georg Müller
* 09.04.1961

Experience & Innovation

The story starts in 1765 … 

… with the Müller family’s grain mill on the River Singold near Augsburg. The company grew and developed. The breakthrough came in the 1950s with the production of potato flakes which, when combined with dried meat, resulted in the first complete dry food for dogs.

Systematic development

We are driven forward by our experience stretching back over generations and the constant enhancement of our recipes and ingredients, bringing them up to the latest scientific standards. Our mission hasn’t changed in all these years: We want to provide the optimum diet for dogs and cats.

Production in Bavaria

We remain true to our roots and still produce in our family business in Wehringen. Here we fulfil our responsibility to our employees, customers and the environment.

Today

From Wehringen into the world: We export our products to 66 countries on 3 continents.

The meat ratio

Every dry food contains dried meat

Fresh meat contains up to 70% water on average.

Most of this water is removed during the manufac- turing of dry food, leaving roughly 30 % dry matter. This is true whatever the production method.

70% water

1 Kg fresh meat

300 g dried meat

... a flexible term

There is no scientific definition for the term “meat ratio”.

Manufacturers can therefore interpret it as it suits them best: as an indication of the amount of fresh meat (including water) in relation to the total mass.

Or in the way that we do it:
as the proportion of the amount of dried meat in relation to the total amount.

Consider this example

According to the manufacturer: 50 % beef

What the manufacturer means is: That 50% fresh beef was used to produce this food.

So, out of 50% beef there remains only

13% dried meat mass
compared to the total mass.

According to Happy Dog: 50 % beef

By this, we mean: That a 50% proportion of fresh beef was used to produce this food.

This means: 50% beef is actually

50% dried meat mass
compared to the total mass.

Our Meat Ratio

We use and declare only dried ingredients. The “meat ratio” in Happy Dog and Happy Cat dry food is thus actually much higher than in dry foods from most other manufacturers.

By the way, from a purely legal viewpoint, only muscle meat can be described as “meat”. However, offal, such as liver, heart etc., contains lots of important nutrients, including vitamin A, selenium and zinc.

These important elements thus find their way naturally into the food – good food is much more than just meat.

More than just meat!

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Volker Lang,
Product Development Manager